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Research papers

Radio lunch for busy Muscovites

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The study was conducted by means of Radiocontrol, GfK's...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio
Authors: Tatyana Koshechkina, Nick North
Company: GfK
June 21, 2005
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Citation

Koshechkina and North (2005a, June 21). Radio lunch for busy Muscovites. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/radio-lunch-for-busy-muscovites


Research papers

Television advertising as social communication

The attitudes of the different social groups of Ukrainian population to television advertising are considered in the paper. The analysis is based on the data of the surveys and the focus groups. The main conclusion is simple. In a society with...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Natalia Kostenko, Tatyana Koshechkina
November 11, 1995
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Citation

Kostenko and Koshechkina (1995a, November 11). Television advertising as social communication. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/television-advertising-as-social-communication


Research papers

Software for social and market research

The paper deals with the problems and prospects of creating and usage of software for social surveys and market research in Ukraine. The experience of SOCIS (an associate member of GALLUP International) is examined. To make it easier to understand...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change
Authors: Natalija Gasanenko, Tatyana Koshechkina
January 1, 1995
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Citation

Gasanenko and Koshechkina (1995a, January 01). Software for social and market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/software-for-social-and-market-research